Too often, business owners will spend an inordinate amount of time on coming up with the flashiest, snazziest, most eye-catching design that they are sure will blow everyone away, and then rush to put together the offer and/or the list of folks to send it to.
While this is obviously more of a guideline than a hard-fast rule, if nothing else it should show you where your efforts need to be placed when undertaking a direct mail marketing campaign. This rule dictates that the success and eventual ROI of your direct mail marketing efforts are going to be dependent upon three factors – 40% of your success will come from how effective your mailing list is, another 40% will depend on how compelling your offer is, and the remaining 20% will come from everything else (design, the copy/text of the mailing, the images you’ve chosen, delivery date and method, etc.). Well, it’s no different for direct mail marketing, and the tried-and-true approach for this tried-and-true method of marketing is known as the 40/40/20 rule. If you’ve read this blog before, you know how heavily we stress the importance of preparing, making a well-thought out and comprehensive plan, and then executing against it.
#Direct mail near me how to
Download our free customer loyalty success guide to learn how to drive customers back 2x more. While we would still urge the majority of business owners toward a more electronic/Internet based marketing strategy, you can still get solid results from direct mail. We’ll lay out a few broad tips for you to consider if carrying out a direct mail campaign. Direct mail, while certainly a dinosaur in the world of marketing, can still be a powerful weapon in your arsenal – if it’s done correctly and intelligently, of course. But does direct mail marketing actually work? If you’re going to do direct mail, you gotta do it rightīut before any of you young guns scoff and discount the idea of a mail marketing campaign, you might want to read through this blog entry. There’s no denying that the business world (and our world in general) has been dramatically swinging toward the quicker, more efficient, much cheaper, and much more environmentally friendly realm of electronic communication. Having grown up in an increasingly paperless world, the mere concept of spending precious marketing dollars on printing up thousands of pieces of paper to stuff into mailboxes across a large swath of people seems pretty crazy to the younger generation of entrepreneurs – and it’s not a baseless feeling. I would wager that most business owners under the age of 35 probably have never even considered running a direct mail marketing campaign for their business.
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